Email Marketing was a very common way of sending information to customer, and get customer's attention. However, due to the increase amount of spam, there are less people pay much attention to commercial emails. Also, there are more and more blocking tools makes even harder for Internet marketer to get their information delivered by email.
But there are still good commercial that a lot of people willing to open. Here are some important feature for a successful commercial email:
1) Sending to the right people and don't be annoying. There is nothing ruins a company's impression more than spam email everyday. I remember I registered for a website just to look at what kind of service they provide. But it turn out they not the website I'm looking for, so I stop using their service anymore. That's when the nightmare star. I got email from them every day, and I can't "unsubscribe" them. And I tried to block those emails, but the email address seems to changing frequently. It's so annoying till now, and I told everyone not even to register for their service.
2) Looks professional. there are some email looks really good that you can't resist to open it. a well designed email can also increase the customer perspective of a company
3) Be relevant. Provide relevant information is very important. Marketer should look deeper into their data to find out what's the customer want and then provide them with relevant information. However, this task can be extremely hard, because sometimes customers himself don't even know what they want. But at least don't email someone who is apparently just mistakenly registered for the website.
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