How to use customer data

In recent years, it’s becoming much easier to get customer data from various channel. How to use these data and how to get profit from these data are very important for all kinds of businesses. I read an good article that said there 3 ways of using customer data:

1. Offer a more personalized experience
Personal experience can make customer feel comfortable. Using relevant data to provide personal service is becoming more and more common. We all get commercial email every day but only relevant information is been read. Make your email or service more relevant is a way of providing personalized experience to your customer.


2. Give customers easy access to important information via mobile devices
Make customer feel convenient is extremely important for all kinds of businesses. Your customers want access to important information anywhere in the world and from any device. So what that means is you need to be providing information, reports, updates – whatever it is that your business does – in a way that is easily accessible via a mobile device..

3. Unify customer service channels
Since there are more and more customer service website alive, it’s extremely important for internet marketer to unify all the channels. If a customer saw a good product on your website, they should be able to send it to his/her friends, or post it to a forum to ask for advices.

Personally I totally agree with these approaches and I believe there are another way of using customer data. For some website, it’s a good idea to show customer’s data to themselves.

Eg: Comed always shows customer their own electricity usage data. It make customer feel very reliable and they can actually see what is going on with their bill.